PRIVACY POLICY
This privacy notice (the “Notice”) explains how Ambigú de Santa Fe SAPI de CV (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes the personal data of customers who use our platforms and products, including our website, app, and other services (collectively, the “Services”). This Notice applies to the processing of personal data of customers who place orders from affiliated restaurants, local vendors, grocery stores, convenience stores, or other business partners (“Partners”) that offer products or services for delivery via our Services.
1. Order Process
Information Collected During the Order Process
When placing an order through our website, we collect certain personal information necessary to process and complete the transaction. This may include, among other data, your name, email address, phone number, delivery address, billing information, and payment details. We use this information to fulfill your order, communicate its status, provide customer support, and comply with our legal and contractual obligations.
Cookies and Similar Technologies
During the order process, we may also use cookies and similar technologies to enhance your experience on our website and enable certain functions, such as remembering items in your cart or personalizing your browsing experience. These cookies may be essential to site operation or used with your express consent.
Data Security
We are committed to safeguarding your personal data throughout the order process. We employ appropriate technical and organizational security measures to protect your information against unauthorized access, disclosure, alteration, or destruction.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Once this period ends, we securely delete or anonymize your data, unless further retention is required or permitted for legitimate and specific purposes.
User Rights
As a user, you have certain rights regarding your personal data, including the right to access, correct, delete, restrict, or object to its processing. You may exercise these rights by contacting us through the contact information provided at the end of this policy.
Purpose of Processing:
We process this personal data to manage and confirm your order, handle payments and potential refunds, and provide updates on your delivery status. In some cases, personal data may include sensitive information related to health (e.g., allergies or dietary needs), religious beliefs (e.g., halal food), or medical conditions (e.g., medications, medical devices).
2. Reviews About Partners and Couriers
Review Collection
We value customer feedback on their experiences with our partners and couriers. We offer the opportunity to leave reviews and comments about services provided by third parties connected to our platform, such as business partners and delivery services. These reviews help other users make informed decisions and contribute to improving service quality.
Review Content
When writing a review, we encourage you to share honest and constructive feedback about your experience with our partners and couriers. You may include specific details about service quality, delivery timeliness, customer care, or other relevant aspects.
Review Moderation
To ensure the integrity and usefulness of reviews, we conduct a moderation process before posting them on our website. During this process, we review submissions to confirm they comply with our community guidelines and do not contain inappropriate, fraudulent, or defamatory content. We reserve the right to reject or remove reviews that do not meet these criteria.
Transparency and Authenticity
We strive to ensure transparency and authenticity in all published reviews. Users must provide truthful information and avoid manipulating or falsifying opinions. We reserve the right to verify the authenticity of reviews and take appropriate actions in the event of irregularities.
Responsible Use
Please be respectful and responsible when submitting reviews. Avoid sharing confidential or personal information and use appropriate, non-offensive language. We reserve the right to remove any review that violates these guidelines.
Contact and Support
If you have questions or concerns regarding reviews about partners and couriers, please contact our customer support team. We’re here to assist you and ensure a positive experience with our services.
Personal Data Processed:
Name
Contact information
Review content
Purpose of Processing:
We process your personal data to enable you to submit reviews about partners and couriers, helping us improve our services. Reviews and your first name may be visible to couriers, partners, and the general public.
Legal Basis:
Consent
Fulfillment of a contract
Compliance with legal obligations
3. Customer Service and Support
Commitment to Customer Satisfaction
At Ambigú de Santa Fe SAPI de CV, our top priority is your satisfaction and well-being. We strive to provide exceptional customer service that exceeds your expectations and supports you at every stage of the process.
Communication Channels
To ensure seamless communication, we offer several contact channels for reaching our support team. These may include email, live chat, dedicated phone lines, and contact forms on our website or mobile app.
Personalized Assistance
Our support team is composed of trained professionals available to assist with any questions, inquiries, or issues you may have. We provide personalized guidance and expert support to resolve your concerns quickly and effectively.
Problem Resolution
If you encounter any difficulties while using our services, please let us know. We are committed to addressing your concerns promptly and delivering effective solutions to ensure a positive platform experience.
Feedback and Continuous Improvement
We welcome your feedback and suggestions on how we can enhance our services and processes. Your input helps us identify areas of opportunity and implement improvements that benefit our user community.
Commitment to Excellence
At Ambigú de Santa Fe SAPI de CV, we take pride in our commitment to excellence in customer service. We work diligently to exceed your expectations and provide you with an exceptional experience in every interaction. Your satisfaction is our top priority.
Contact and Support
If you need further assistance or have questions about our customer service, don’t hesitate to reach out through any of our communication channels. We’re here to help and ensure you have a smooth and positive experience.
Personal Data Processed:
Name
Address (if applicable)
Contact information
Order and transaction data
Payment information (if applicable)
Comments
Content of correspondence
Purpose of Processing:
We use this data to respond to your inquiries or handle complaints. We may also record calls to improve our customer service and comply with the Digital Services Act.
Legal Basis:
Consent
Fulfillment of a contract
Compliance with legal obligations
4. Customer Accounts
Registration and Account Creation
At Ambigú de Santa Fe SAPI de CV, we understand the importance of providing a personalized and convenient experience for our users. That’s why we offer the option to create customer accounts, allowing you to access a variety of exclusive features and services on our online ordering platform.
Benefits of Customer Accounts
By registering and creating an account with Ambigú de Santa Fe SAPI de CV, you’ll enjoy a range of benefits and functionalities designed to enhance your user experience. These may include:
Order History: Easily access a detailed record of your previous orders for convenient tracking.
Personalized Preferences: Customize your experience based on individual preferences, such as delivery address settings or saved payment options.
Exclusive Offers and Promotions: Receive notifications about special deals, discounts, and promotions available only to registered users.
Profile Management: Update and manage your personal information, including contact details and communication preferences.
Personalized Support: Get priority access to our customer service team for tailored assistance and efficient issue resolution.
Security and Confidentiality
At Ambigú de Santa Fe SAPI de CV, we take the security and confidentiality of your personal data very seriously. You can rest assured that your account data is protected by advanced security measures and will never be shared with third parties without your express consent.
Account Management
As an account holder with Ambigú de Santa Fe SAPI de CV, you have full control over your information and account preferences. You may update, modify, or delete your account at any time through our platform, and our support team is available to assist you if needed.
Registration and Access
The registration and login process for your account at Ambigú de Santa Fe SAPI de CV is quick, simple, and secure. Just follow the instructions on our platform to create your account and start enjoying all the benefits and features we offer.
Contact and Support
If you have any questions or need help regarding your customer account at Ambigú de Santa Fe SAPI de CV, feel free to contact our support team. We’re here to help and ensure you have an optimal experience on our online ordering platform.
Personal Data Processed:
Name
Address
Contact details
Credentials (if using external platforms such as Apple, Google, Facebook Connect, etc.)
Purpose of Processing:
We process this data to enable you to create and manage your account with us, facilitating your purchases and enhancing your user experience.
Legal Basis:
Consent
Fulfillment of a contract
Compliance with legal obligations
5. Loyalty Programs
Commitment to Our Customers
At Ambigú de Santa Fe SAPI de CV, we deeply value the loyalty and trust of our customers. That’s why we’ve developed loyalty programs designed to reward your continued engagement with our online ordering platform.
Exclusive Member Benefits
By joining our loyalty program, you gain access to a variety of exclusive benefits designed to enhance your user experience and reward your continued support. These benefits may include:
Loyalty Points: Earn points with every purchase or booking through our platform. Points may be redeemed for discounts, free products, or other rewards.
Personalized Offers: Receive exclusive promotions tailored to your preferences and purchasing behavior.
Gifts and Bonuses: Enjoy gifts, bonuses, or free samples as a token of appreciation for your loyalty.
Participation and Enrollment
Joining our loyalty program is easy and free. Simply register on our platform and you’ll automatically be enrolled. From that point, you’ll start collecting points and enjoying all the member benefits available.
Security and Transparency
At Ambigú de Santa Fe SAPI de CV, we are committed to ensuring the security and transparency of our loyalty program. You can rest assured that your personal and account data are safeguarded with strict security measures, and that the process of earning and redeeming points is conducted in a transparent and fair manner.
Points and Benefits Management
You’ll have access to a personalized dashboard to track accumulated points, review benefits, and redeem rewards. Our support team is available to assist with any questions or issues related to the loyalty program.
Contact and Support
If you have questions or need help regarding our loyalty program, feel free to reach out to our support team. We’re here to help you make the most of your benefits and rewards.
Personal Data Processed:
Name
Address
Contact information
Purpose of Processing:
We process your personal data to manage loyalty programs, offering you discounts and special promotions. Some partners may require your data for shipments or fulfillment purposes.
Legal Basis:
Consent
Performance of a contract
Compliance with legal obligations
6. Market Research
Understanding Customer Needs
At Ambigú de Santa Fe SAPI de CV, we recognize the importance of deeply understanding our customers’ needs and preferences. We conduct regular market research to gather valuable insights that help us improve our services and respond to evolving market demands.
Research and Analysis
Our market studies involve a range of research and analytical techniques, from surveys and questionnaires to trend analyses and competitor assessments. We use advanced tools and methodologies to collect and interpret data efficiently and accurately.
Continuous Improvement
The findings from our market research are used to identify areas of improvement and growth opportunities for our online ordering platform. We are committed to applying the recommendations and insights derived from these studies to ensure an exceptional experience for users and business partners.
Collaboration with Users
We value user feedback and invite you to participate in our market studies. We believe that active collaboration with our customers helps us better understand expectations and develop more effective and satisfying solutions.
Transparency and Confidentiality
We conduct market research with full transparency and respect for user privacy. All data collected is handled confidentially and used solely to improve our services and products.
Voluntary Participation
Participation in market research is completely voluntary and anonymous. No personal information is required to take part, and users may opt out at any time.
Positive Impact
We believe market research is a powerful tool for driving innovation and growth. By better understanding our customers’ desires and expectations, we can make informed decisions that result in more relevant and effective solutions—and ultimately, a more satisfying experience for all.
Personal Data Processed:
Name
Contact information
Order and transaction data
Research data
Purpose of Processing:
We process this data to conduct customer satisfaction surveys and market research in order to improve our services and platforms.
Legal Basis:
Consent
7. Marketing
Platform Promotion
At Ambigú de Santa Fe SAPI de CV, we are committed to actively promoting our online ordering platform to increase its visibility and reach a broader audience. We use a range of innovative and effective marketing strategies to highlight our services and attract new users and business partners.
Digital Marketing
Our digital marketing strategy includes the use of various tools and online channels, such as social media, online advertising, email marketing, mobile marketing, and SEO (search engine optimization)—to raise brand awareness and generate qualified traffic to our platform.
Relevant and Engaging Content
We create relevant and engaging content that resonates with our audience and adds value to their experience. This includes blog posts, informative videos, infographics, tutorials, and other resources offering practical tips and industry-related updates.
Strategic Partnerships and Collaborations
We seek opportunities to collaborate and establish strategic partnerships with other companies and organizations to expand our reach and tap into new market segments. This may include co-marketing agreements, sponsorships, event participation, and other joint initiatives that benefit both parties and strengthen our market presence.
Personalization and Segmentation
We implement personalized and segmented marketing strategies tailored to the needs, preferences, and behavior of our audience. We use data and insights to craft relevant messages and offers for each user segment, maximizing engagement and conversion.
Measurement and Analysis
We continuously evaluate the performance of our marketing initiatives by monitoring key metrics and analyzing data. This allows us to identify the most effective strategies and adjust our campaigns to achieve better results and maximize return on investment (ROI).
Commitment to Ethics and Transparency
We are committed to carrying out all our marketing activities ethically and transparently, always respecting user rights and privacy. We comply with all advertising and data protection regulations and best practices, and we strive to maintain trust and credibility in our brand at all times.
Personal Data Processed:
Name
Address
Contact information
Order and transaction data
Campaign data (optional)
Device ID
Cookie and technology data
Purpose of Processing:
We use your data to send marketing communications and notifications—personalized or not—about updates, discounts, and new partners.
Legal Basis:
Consent
Compliance with legal obligations
8. Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. These cookies allow us to recognize you and remember your preferences during future visits, helping us enhance your online experience.
Types of Cookies We Use
We use various types of cookies on our website:
Essential Cookies: Required for basic website functionality. They enable navigation and access to essential site features. Without them, the website would not work properly.
Functional Cookies: These remember your choices and personalize the site to offer enhanced and tailored features.
Performance Cookies: These gather information about how you interact with our site, such as the pages you visit and the links you click. We use this data to analyze and improve site performance.
Third-Party Cookies: We also allow third parties to place cookies on your device via our website for purposes such as site analytics, content personalization, and targeted advertising.
Cookie Control
You can manage and control cookie usage through your browser settings. Note that blocking certain types of cookies may affect your site experience and limit some functionalities we provide.
Cookie Acceptance
By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree, we recommend discontinuing use of the site or configuring your browser to reject all cookies.
More Information
For more details about how we use cookies and safeguard your privacy, please refer to our full Privacy Policy.
Personal Data Processed:
Browsing data
User preference data
Purpose of Processing:
We use cookies and similar technologies to enhance site functionality, conduct analytics, and carry out marketing efforts.
Legal Basis:
Consent
Compliance with legal obligations
9. Fraud Prevention
At Ambigú de Santa Fe SAPI de CV, we take fraud prevention very seriously and are committed to protecting both our customers and our platform from any fraudulent activity. We implement proactive measures and advanced technologies to detect and prevent any attempt at fraud.
Our Approach
Continuous Monitoring: We use real-time monitoring systems to analyze and detect suspicious activity patterns on our platform. These systems allow us to quickly identify and respond to any fraudulent behavior.
Identity Verification: We implement identity verification procedures to ensure users are who they claim to be. This includes verifying personal data and authenticating information provided during the registration process.
Transaction Analysis: We carefully examine all transactions made on our platform to identify potential fraud indicators, such as unusual purchasing patterns or suspicious activity.
Collaboration with Authorities: We work closely with relevant authorities and stakeholders to investigate and take legal action against fraudulent activities.
Your Role
As a customer of Ambigú de Santa Fe SAPI de CV, your security is our top priority. We ask that you remain vigilant and report any suspicious activity or suspected fraud immediately. Together, we can work to keep our platform safe for everyone.
Additional Information
For more information about our fraud prevention policies and procedures, feel free to contact our customer support team.
Personal Data Processed:
Name
Order and transaction data
Payment information
Device information
IP address
Browser information
Purpose of Processing::
We process this data to prevent fraud and misuse of our services.
Legal Basis:
Consent
Performance of a contract
Compliance with legal obligations
10. Analytics
At Ambigú de Santa Fe SAPI de CV, we value customer feedback and strive to continually improve our services and platform experience. To achieve this, we conduct thorough analysis of various aspects of our operations and user behavior.
Our Approach
- User Experience Analysis: We continuously evaluate the user experience on our platform—from browsing to completing transactions—to identify areas of improvement and implement changes for a smoother and more satisfying journey.
- Tracking Key Metrics: We monitor key performance indicators, such as conversion rates, page load times, and cart abandonment rates, to better understand user behavior and optimize our services accordingly.
- Trend Analysis: We analyze market trends and user behavior patterns to anticipate future customer needs and preferences. This allows us to adapt our strategies and deliver services that meet evolving demands.
- A/B Testing: We run A/B tests to compare different platform variants and determine which changes most positively impact user experience and business results.
Your Contribution
Your participation is essential to our analytics efforts. We encourage you to share feedback and suggestions about your experience on our platform, which helps us identify areas for improvement and implement enhancements that benefit our entire user community.
Additional Information
If you have any questions about our analytics processes or would like to share your feedback, please don’t hesitate to contact our customer support team. We’re here to help.
Personal Data Processed:
Order and transaction data
Browsing data
Cookies and technology data
Purpose of Processing:
We use this data to improve our website and enhance our product and service offerings.
Legal Basis:
Consent
Performance of a contract
Compliance with legal obligations
11. Campaigns
At Ambigú de Santa Fe SAPI de CV, we understand the importance of reaching our audience effectively and meaningfully. That's why we design and execute strategic marketing campaigns to engage with our customers and promote our services in a relevant and appealing way.
Our Campaigns
- Promotional Campaigns: We regularly launch promotional campaigns offering discounts, special deals, and exclusive offers to our users. These campaigns are designed to encourage engagement and reward our loyal customers.
- Awareness Campaigns: We are committed to educating our audience on the benefits and unique features of our platform. Through awareness initiatives, we highlight how Ambigú de Santa Fe SAPI de CV can simplify their lives by providing convenient access to a wide range of services.
- Seasonal Campaigns: We take advantage of special events and holidays to launch themed campaigns that align with the needs and expectations of our customers during those times. These include seasonal promotions and relevant content aimed at enhancing the user experience.
- Retargeting Campaigns: We use retargeting strategies to reach users who have shown interest in our platform but have yet to complete a specific action, such as placing an order or making a reservation. These campaigns are designed to remind users about Ambigú de Santa Fe SAPI de CV and encourage them to take action.
Your Participation
We invite you to take part in our campaigns and enjoy the exclusive deals and promotions we offer. Stay tuned to our communications to keep up with the latest updates and special events.
Additional Information
If you’d like to learn more about our campaigns or have any questions, feel free to reach out to our customer support team. We’re here to help.
Personal Data Processed:
Name
Contact information
Order and transaction data (optional)
Campaign data (optional)
Purpose of Processing:
We process this data to manage your participation in marketing campaigns or contests.
Legal Basis:
Consent
Additional Purposes
We will only use your personal data for the purposes described above. If we need to use your data for other purposes, we will inform you and, if necessary, obtain your consent.
How We Collect Your Personal Data
We collect your personal data in the following ways:
Voluntarily Provided: Data you provide when placing an order, creating an account, or contacting us.
Automatically Collected: Technical data about your devices and browsing patterns.
Obtained from Third Parties: Data from advertising networks, social media platforms, and other sources.
Age
Our Services are not intended for minors under applicable law. We encourage parents or guardians to supervise their children’s online activity.
Automated Decisions and Profiling
We use automated decision-making and profiling to improve our services. You will not be subject to significant decisions based solely on automated processes unless permitted by law and we have informed you accordingly.
Retention Period of Your Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, tax, and accounting requirements.
Sharing Your Personal Data with Our Partners
We may share your personal data with Partners for the purpose of processing and delivering your orders. Partners will handle your personal data in accordance with their own privacy policies.
Sharing Your Personal Data with Other Parties
We may share your personal data with group companies and third parties to meet legal obligations and improve our services.
Third-Party Websites
Our website may include links to third-party websites. We are not responsible for the privacy practices of those sites.
Where Your Data Is Sent
We may transfer your personal data outside the EEA, Mexico, the United States, and LATAM. We will implement appropriate safeguards to ensure your data is protected.
Your Rights, Inquiries, or Complaints Regarding Personal Data
You may exercise your rights to access, rectify, delete, restrict, object, request data portability, or withdraw consent. If you have any questions or concerns about this Notice, please contact us.
Security
We take appropriate measures to protect your personal data against misuse, loss, unauthorized access, unwanted disclosure, and unauthorized alteration.
How to Contact Us
If you have questions about this Notice or our privacy practices, please contact us using the privacy request form.
Acceptance and Modification of the Privacy Policy
It is essential that the User has read and agrees to the conditions regarding the protection of personal data contained in this Privacy and Cookie Policy, as well as accepts the processing of their personal data so that the Data Controller may proceed as established, within the specified timeframes and for the stated purposes. Use of the Website implies acceptance of this Privacy Policy.
We reserve the right to modify our Privacy and Cookie Policy at our discretion or due to legislative, judicial, or regulatory changes issued by the Spanish Data Protection Authority. Any modifications or updates to this Privacy and Cookie Policy will be explicitly communicated to the User.
Updates to this Privacy Notice
We may update this Notice periodically. We recommend reviewing this Notice regularly to stay informed about our privacy practices. The most recent version shall prevail in the event of a conflict between versions in different languages.
This Notice was last updated on May 1, 2024.